Live 105.3 created a custom local on line registration sweepstakes campaign for Crown Royal that supported their national “Legends of the Purple Bag” campaign. The Live 1053 “Win a party with 3 Playboy Playmates” give away encouraged M21-49 to purchase Crown Royal and actively participate in the Crown Royal Legends of the Purple Bag national campaign. The 5 week radio driven, on-line registration sweepstakes that ran 10/29/07-12/2/07 generated the highest amount of on-line registration entries in North Texas for the Crown Royal national campaign. From the success of this campaign, Crown Royal and Live 1053 are currently working on their next on-line campaign partnership!