Cluster Digital Package: Spring 2008 & Beyond
To kick off our Digital Sales Week initiative, we created a package that includes a group plan to run across our cluster of stations as well as a single station plan if the goal for the client was to be more targeted with their message.
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Moet Chandon
Chandon promoted “Bringing Date Night Home” as their Valentine’s Day theme this year.
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Crown Royal - Legends of the Purple Bag
Live 105.3 created a custom local on line registration sweepstakes campaign for Crown Royal that supported their national “Legends of the Purple Bag” campaign. The Live 1053 “Win a party with 3 Playboy Playmates” give away encouraged M21-49 to purchase Crown Royal and actively participate in the Crown Royal Legends of the Purple Bag national campaign. The 5 week radio
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Sewell Traffic Alerts Sponsorship
CBS Radio is providing its listeners the option to receive traffic alerts via a text message and/or an email and Sewell is our major sponsor for this initiative across all of the station websites.
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T-Mobile
T-Mobile wanted to promote their at-home service program that was being tested in the Dallas Market.
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